What is Twitter Marketing?
Twitter marketing is most effective for businesses looking to connect with users about what is happening right now. Twitter allows businesses to build meaningful and personal connections with users and it is known for its fast and frequent interactions. Twitter marketing is a great way to increase brand awareness for your business; it has more to do with branding than it has to do with sales. Twitter is where everyone gets to showcase their personality and opinions, even businesses, because they are supposed to have that as well.
Twitter for Businesses.
Every industry has what we like to call “influencers”, these are people whose actions and opinions hold a lot of weight in a specific industry. Twitter is a great place to meet and connect with industry influencers, this will actually help you start growing an online following base for your business. Having a great following base is key for successful Twitter marketing.
Twitter Usage Facts
313 Million Active Monthly Users
82% of Active Users on Mobile
1 Billion Unique Monthly Visits Websites with Embedded Tweets
Benefits of Twitter Marketing.
There are many benefits for businesses with a strong presence and constant interaction on Twitter, some of the most notable benefits of Twitter marketing are:
- Connecting and interacting with industry influencers to increase brand awareness.
- Staying on top of what it currently trending in your industry to be able to cater to your audience with the content they want to see every time.
- Twitter advertising; businesses can advertise on Twitter and target their audience specifically. Promote your business exclusively to users who are likely to show interest and follow what you do. Twitter advertising can significantly help you increase visitors on your website.
- Twitter analytics; find out what is working or not working for your business based on your audience’s response. Keeping track of everything will help improve the performance of your business online, anything that can be measured, can always be improved.