What is Instagram Marketing?
Instagram marketing consists of giving your business a personality through the use of pictures and videos while interacting with users who share common interests. Instagram is a great tool for establishing and growing brand awareness, but most importantly, it is an excellent tool to increase sales. Instagrammers are proved to be shoppers, so if you have something to sell, then you most definitely want to be on Instagram.
Instagram for Businesses.
After Instagram was bought out by Facebook, having an Instagram account for businesses became more important than ever. Not only do you get to advertise and promote your business the same as you do with Facebook, but you get to do so on a platform that is 100% visual. You get to tell a story and engage users by having creative and visually appealing content to sell your products/services. As we mentioned, it is proven that people using Instagram are shoppers, that is why this social media platform became a great place to actually sell products and services through “shop now” and sponsored ads.
Benefits of Instagram Marketing.
Instagram marketing goes hand in hand with Facebook marketing, for that reason, you get all the same benefits of audience targeting you get with Facebook. However, there is a long list of additional benefits of marketing your business with Instagram, these are some of the benefits that make the top of the list:
- Increase your website traffic. Most Instagram ads are set up to send users who engage with it directly to your website.
- Showcase your brand using visual content. This type of content inspires users to engage with your brand more often than any other type of content.
- Grow your presence quickly! Instagram has shown faster growth than any other social media platform.
- Feed your other social media platforms easily. Instagram allows for an easy way to share your postings on many other social media platforms.