What is Facebook Marketing?
We can define Facebook marketing as simple as the use of this social media platform to promote a business or in some cases, a person. However, good Facebook marketing requires a more detailed definition; it consists on using the Facebook platform to actively engage and communicate with an audience. Once a good following base is engaged, then you are able to create and run ads on Facebook to promote or sell to that audience and continue to grow it from there.
Facebook for Businesses.
The main reason why Facebook is so important for businesses is because with 1.59 billion monthly active users (Statista.com), there is a huge chance your customers are already on Facebook. At the same time, Facebook is one of the most visited pages in the world, which means that not only are you likely to find your customers there, but you will also find them often.
Being the leading social media platform, it is safe to say that having a Facebook page for your business is almost as crucial as having a website for your business. Creating a Facebook business page is relatively simple and there is no cost associated with it. Once your page is created, you can take advantage of the many benefits that come with great Facebook marketing.
Benefits of Facebook Marketing.
There are many business benefits that come with having a strong presence on Facebook. Here are some of the greatest benefits of Facebook marketing for your business:
- Facebook helps you bring more people to your website, generate new leads, and increase sales.
- You can target your potential and current customers with their awesome targeting tools. You can target based on demographics, geographics, interests, and even user behavior.
- Reports and analytics. Facebook lets you in on everything! You can track your progress and see how people are reacting to all your promotional efforts and overall activity.